Want to ensure that you’ll finish a marathon?   Sign up for one, and when you do, share it on Facebook, tweet about it, and post it on Reddit.

It’s that simple. And yes, it’s that powerful.

The “commitment and consistency principle” is one of the oldest and most effective behavioral science brain-hacks. In short, once you commit to doing something, your chances of being consistent with that commitment (i.e., following through) increase dramatically.

The effect is especially powerful if you write down your commitment and share it publicly. This is rooted in our innate desire to have our actions be in harmony with our words and public image, a need that can compel us to accomplish activities and ambitions that we might otherwise abandon.

In the words of Robert Cialdini, perhaps the nation’s top expert on persuasion, “The drive to be (and look) consistent constitutes a highly potent weapon of influence.”

Read full article here

Thank you Mens Fitness – another outstanding article. Now go declare your fitness goals, your financial goals, your spiritual goals, your love life goals (maybe not) and hold yourself accountable to those who mean so much to you!

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